How LV=General Insurance drove a 30% increase in online quotes

This is how LV=GI the UK’s third largest personal insurer with over 5 million customers utilised Mobile to make its website 7 times faster, and increase insurance quotes by 30.4%.

Mobile offers speed and convenience to potential LV=General Insurance (LV=GI) customers, enabling them to meet their insurance needs on the go and at any time. When the LV=GI team decided to migrate to a new website platform, they saw it as a perfect opportunity to significantly enhance their mobile experience from a customer and commercial perspective.

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